When our friends over at Pinkergreen put us in touch with the folks that run the Boston Bakes charity, we knew we wanted to be involved in the redesign of their site.  Their existing site was years old and a bit drab.  It didn’t really represent the charity, or the truly fantastic work they do.

Kelley over at Pinkergreen, and Alexa Hill ( took care of the aesthetic design for the entire new version of the site.  They delivered their Photoshop source files to us, and we went to work converting their designs into a working WordPress website.

Once we have a working prototype, we worked with Alexa and Carol Sneider (the founder of the charity) to get their content into the new format.  Utilizing a number of shortcodes that we provided, they were able to get the majority of the content in place with very little effort.  We lent a hand here and there, helping them to tweak things, and understand how to better utilize their new layout.

Some of the features of the new site:

  • A navigation menu with dropdown lists – to allow them to better organize their content.
  • Social networking built right in – this allows visitors to the site to share content with people on a variety of networks.
  • Mailing list registration – sign up for their mailing list directly through the website.
  • Sponsors/Partners ads – the companies that help keep the charity doing awesome things.
  • Content Slider – four featured pieces of content right on the homepage
  • All WordPress powered – no programming necessary. They can now manage all of their website without having anyone develop anything for them.



Boston Bakes