Welcome to our blog series, Improving Your Website, where we’ll provide you with tips that you can use to improve your website — even as a novice website owner. Part 1 is Get The Basics, where we’ll go over some extremely simple things that you can do to improve your site’s appearance.
- Add Pictures
Even the best design for your site will look generic and boring without some images. It is important to use images related to what your business is. If you wash cars, share some pictures of clean cars. If you run an accounting firm, show some snapshots of your staff.
There’s a right way and a wrong way to include images on your site. While none is too few, there’s certainly a case of too many images. In addition to finding the sweet spot with the number of images, their location and how they’re arranged can have a big effect on your site’s appeal.
- Make Contact Easy
Whether your site will have a fully-functional contact form, a simple e-mail address, or just your phone number – it’s certain that if you don’t have any contact information on your site, you’re going to lose visitors and potential customers.
- Share Your Prices
You may want to insist that customers call you for a quote — both so you can vary the price to the customer’s requirements and so you can use the call to help make the sale. However, not everyone who visits your website is going to call. Give at least a rough estimate of your costs online. People who can’t afford your services may be driven away (but did you really want to spend time trying to sell to someone who won’t ever buy?) and others will appreciate knowing what they’re in for.
- Organize Your Content
What are your visitors trying to learn when they get to your site? Try to put answers to the most common questions in prominent areas (e.g., the first links on your main menu). Having lots of information is great, but be sure you’re telling your customers what they want to know.
Having all related information grouped together will help your site’s visitors find similar content with minimal effort.
- Publish Your Essentials
You can see on our homepage that we have a clear message about who we are and what we do. Making sure your homepage has a clear and concise message about what your site is about will help people know what you’re all about — without having to search your site.